Last month, I was hired to capture a Sistah Scents product review and interview at Fox 29. Moments like these are powerful—and fleeting—making it essential to have a professional there to document them properly, especially when they represent milestones you want to continue building on.

This video has since reached nearly 7,000 views online, opening the door to increased brand visibility, credibility, and new opportunities. Exposure like this doesn’t just happen in the moment—it continues to work long after the cameras stop rolling.

Now imagine if this moment had gone undocumented. The opportunity to repurpose the content, attract new customers, and showcase the brand’s growth would have been lost.

Hiring a professional ensures that these key moments are captured with intention, quality, and strategy—so your brand can leverage them again and again. When opportunities present themselves, being prepared to preserve them can make all the difference.